石头科技发布 “618” 战报：荣获全周期霸榜第一

Today, Roborock (688169.SH) released its "618" battle report for 2025, achieving first place in the full-cycle rankings.

According to data from AVC, from May 12 to June 15, Roborock's vacuum cleaner category achieved the highest market share at 32.76%; the floor washing machine category achieved second place with a market share of 24.54%; and the washing machine GMV grew by 173% year-on-year.

During the "618" period, Roborock's e-commerce sales on JD.com, Tmall, and Douyin performed impressively.

JD.com data shows that Roborock ranked first in the cleaning robot category and second in the handheld cleaning appliance category. The vacuum cleaner P20 Ultra achieved first place in both the new product and sales rankings; the floor washing machine A30 Pro Steam ranked first in the new product list, while A30 Pro/A30 Pro Steam ranked first and second in the sales list, respectively; H50 Ultra ranked second in the overall self-cleaning vacuum cleaner list; Z1 Plus ranked first in sales for the 4000-5000 yuan price range in the May single product large-capacity washing and drying category.

Tmall data shows that Roborock ranked first in the vacuum robot brand list, second in the floor washing machine brand list, and first in the 618 Tmall home cleaning brand list. Among them, the P20 series ranked first in the 618 quality domestic appliance must-buy list; the A30 series ranked first in the floor washing machine best-seller and review lists; H50 Ultra ranked first in the vacuum cleaner new product list; Z1 Plus ranked first in sales for the 12kg washing and drying integrated machine in the 4000-5000 yuan price range.

Douyin data shows that Roborock ranked first in the 618 home appliance list. Among them, the vacuum cleaner P20 Ultra ranked first in the 618 home appliance best-seller gold list; A30 Pro ranked first in the brand household floor washing machine popularity list; A30 Pro Steam ranked first in the floor washing machine hot-selling list; H50 Ultra ranked first in the smart vacuum cleaner hot-selling list; Q1 Hello Kitty ranked first in the washing machine product list for the 1000-2000 yuan price range.

Since the first quarter of this year, Roborock's product sales have seen astonishing growth.

On June 19, the International Data Corporation (IDC) released the "Global Smart Home Device Market Quarterly Tracking Report, Q1 2025," showing that the global smart vacuum robot market shipped 5.096 million units, a year-on-year increase of 11.9%; the market share concentration of leading manufacturers has intensified, with the Top 5 manufacturers accounting for 63.4% of the overall market, an increase of 3.5 percentage points compared to the same period last year. Leading brands continue to focus on R&D investment, rapidly capturing market share through product strength, leading to an upward trend in industry concentration.

In the Chinese market, the "national subsidy" policy accelerates the shipment of high-end models; in overseas markets, leading Chinese manufacturers continue to expand in developed countries through strong channel control capabilities.

After winning the global first place in volume for 2024, Roborock shipped 982,000 units globally in the first quarter of 2025, maintaining the top position in shipment volume with a market share of 19.3%, a year-on-year increase of 50.7%.

The two regions with the largest shipment volumes are China and Western Europe, accounting for over 50% of the global total shipment volume. In the Czech Republic, Denmark, Finland, Germany, Israel, South Korea, Norway, Poland, Sweden, Turkey, and the UAE, Roborock's shipment volume ranks first.

According to data from AVC, Roborock's product sales continued to soar in the second quarter.

Previously, AVC released some of the latest data for the second quarter of 2025. Specifically, in the field of cleaning appliances, high prosperity continues, with both volume and price rising. In April 2025, the online sales revenue of robotic vacuum cleaners reached 1 billion yuan, a year-on-year increase of 81%; online sales reached 300,000 units, a year-on-year increase of 74%; the online average price was 3,340 yuan/unit, a year-on-year increase of 3.5%. In April 2025, the online sales revenue of floor washers reached 690 million yuan, a year-on-year increase of 82%; online sales reached 340,000 units, a year-on-year increase of 82%.

Roborock performed exceptionally well, maintaining a leading market share. According to AVC data, in April 2025, Roborock's online sales revenue of robotic vacuum cleaners increased by 72% year-on-year, with a market share of 26%; Roborock's online sales revenue of floor washers increased by 1,065% year-on-year, with a market share of 19%