SAMPAN
2023.06.10 01:21

$小鹏汽车.US G6 的定价一如所料,但走了下用户流体验不是很好,一个是交付时间去到了七月,也就是说现在只公布了一个 22 万的早鸟价信息。按现在的市场环境,留出这么大的交付空档会损耗相当一部分意向订单(ES6 已经很赶地上交付了,但意向单转化也就 50%)。

还有一个风险项就是特斯拉,随着 20 万级别的车型开始拥挤,不排除为了保量他们会再次调降售价,进店量的增减会对小鹏产生很大的长期订单冲击。

这注定不会是一场好打的仗,但至少小鹏这步已经攒出吃奶的劲往上爬了。尽管如此,P7i 和 G9 要怎么盘活,仍然是一个难以解决的课题。

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