给大家分享一个 618 期间天猫平台上各品类雄安是数据的情况。各三方机构统计出的数据,会有一定差异,所以各位权当一个参考。

首先据欧特欧的统计,天猫再 618 预售期间销售额是同比增长了 23% 左右。如果属实,那么海豚君认为表现是不错的。

分品类来看,家用、服饰、美妆、酒水饮料等品类的增长是低于平均的。而增长较好的分两类,一是线下复苏利好的珠宝首饰和服务产品。另一类则是低基数下反弹的电器、手机数码类。

The copyright of this article belongs to the original author/organization.

The views expressed herein are solely those of the author and do not reflect the stance of the platform. The content is intended for investment reference purposes only and shall not be considered as investment advice. Please contact us if you have any questions or suggestions regarding the content services provided by the platform.

Like