通用汽車計劃在密歇根州的兩家工廠投資超過 10 億美元，用來生產下一代重型皮卡車。儘管通用汽車承諾到 2035 年將只提供全電動汽車，但該公司仍在繼續投資傳統汽車，例如雪佛蘭索羅德和 GMC Sierra 重型皮卡。然而重型皮卡車需求量很大，2022 年，通用的重型皮卡車銷量同比增長 38%，售出近 288,000 輛，利潤相當豐厚，通用需要通過銷售皮卡車來為電動汽車的投資籌集資金。CEO 還提到，由於電動車製造成本過高，製造售價 3 萬到 4 萬美金的電動車仍會虧錢，最快也要到 2025 年才有望攤平。對比特斯拉，傳統車廠在電動車利潤方面仍很掙扎。
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