$MNSO(09896.HK)

MINISO is a good company. Comparatively speaking, it's a bit like Mixue in the bubble tea world.

Although there are many competing companies similar to Zawushe and 52toys, their supply chains and distribution channels cannot compare to MINISO's. POP is very impressive, but it's more like a cultural and creative company, which is Disney's approach. Disney has been around for 100 years, I don't know how long POP will take. Labubu is currently selling well, but it's not enough to capture the hearts and minds of a generation yet.

From a trading perspective, continuously buying MINISO is okay. Even if Yonghui goes under, even if the macro environment is bad, as long as the distribution channels exist, as long as people remain interested in constantly updated small commodities, MINISO will recover.

Looked at POP's earnings report today and had some thoughts.