New China Life Insurance and Haier Group sign a strategic cooperation agreement

Introduction: The two parties will engage in in-depth cooperation in areas such as joint marketing, smart park construction, elderly care community services, health management, industrial investment and financing, new energy, and new technologies.

On March 20th, New China Life Insurance Co., Ltd. (hereinafter referred to as "New China Life") and Haier Group Corporation (hereinafter referred to as "Haier Group") signed a strategic cooperation agreement in Qingdao. Yang Yucheng, Party Committee Secretary and Chairman of New China Life, and Zhou Yunjie, Party Committee Secretary, Chairman of the Board of Directors, and CEO of Haier Group, attended the signing ceremony. Liang Haishan, Vice Chairman of the Board of Directors and President of Haier Group, along with business unit heads from both sides, participated in the event.

Zhou Yunjie welcomed Yang Yucheng and his delegation. He stated that Haier Group will fully leverage its advantages as a globally leading provider of better life solutions to pragmatically and efficiently promote the implementation and effectiveness of the cooperation. Haier Group will join hands with $NCI(01336.HK) to continue adhering to a customer-centric approach, solidly integrate into the service scenarios jointly built by both parties, demonstrate greater achievements in serving the real economy and improving people's livelihoods, earnestly fulfill the social responsibilities of leading enterprises in the industry, and jointly write a new chapter in safeguarding the people's better life.

Yang Yucheng expressed gratitude for Haier Group's long-term support. He believes that the two parties share a common mission in serving national strategies and meeting people's aspirations for a better life, and are highly aligned in corporate strategy, corporate culture, and core values. In the future, both parties will fully leverage their respective advantages in ecosystem layout, resource endowment, and professional capabilities to carry out comprehensive and deep-level strategic synergy and ecosystem co-construction, explore innovative models for the deep integration of finance and industry, and jointly contribute to accelerating the building of a manufacturing powerhouse and a financial powerhouse.

This strategic cooperation is an important initiative for both parties based on the new development stage, serving the overall national situation, and jointly undertaking the mission of the times. According to the agreement, the two parties will engage in in-depth cooperation in areas such as joint marketing, smart park construction, elderly care community services, health management, industrial investment and financing, new energy, and new technologies. Through scenario co-construction and ecosystem integration, they will jointly explore new models for serving customers, effectively transforming the cooperation outcomes into tangible results that serve national strategies and benefit society and people's livelihoods.