$Novo Nordisk AS(NVO.US) Have you noticed? Those voices from before saying Novo Nordisk was cheap, a good company, and undervalued have already disappeared from the comment section. If you truly like a company, you should be happy when its stock price gets cheaper and cheaper. So, in reality, people don't actually like this company that much; they bought it simply because it had fallen a lot, thinking the downside was limited and the upside potential was huge. In that case, don't talk about value investing, good companies, or undervaluation.