$Apple(AAPL.US)Apple's revenue in tomorrow's earnings report should exceed expectations, but Apple itself has admitted that it will bear the rising costs, while the lost profits will be recovered through services. Therefore, whether it can achieve higher sales with lower profits and increase revenue from software is one of the key points in the earnings report. Finally, there's the hype about AI. In fact, if you're just betting on Apple's doomsday options or short-term stock price fluctuations, you probably won't gain much. But Apple is worth long-term optimism—it's the best value investment company.