Traded Value$Apple(AAPL.US) The mere 100% increase in memory prices already reflects Apple's strong bargaining power. Memory prices have risen by 230% so far, and securing supply gives it a scale advantage. The strategy of stabilizing hardware prices + increasing service revenue means gross margins may not necessarily decline much. So it mainly depends on whether the new products are attractive, which is still unknown now. Daring to cut prices now would just be giving others a bargain.
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