This article will bring the author's perspective to review the emotional and rational aspects of the author's ALL IN LMND journey. Insurance is boring but huge. The insurance industry is not appealing—it's not liked by consumers, nor by retail investors. Why? Because it's boring. It doesn't have the grand vision of disrupting the future social structure like autonomous driving or embodied AI, nor does it have the vast ambitions of commercial space or quantum computing. For the insurance sector, there are only cold numbers on financial reports. Retail investors don’t like numbers; they like stories...