Steve_Z
2026.04.29 11:05

Apple is the largest single position in many long-term portfolios for a reason. It's not the growth rate. It's the combination of a giant, sticky installed base, a high-margin Services attach, and the most disciplined capital-return programme in the index.

Tomorrow's print won't change my five-year view. What I'm watching:

Services growth holding up — that's the multiple

Capital return trajectory — is the buyback step-up still on schedule?

iPhone units in China — directional, not absolute

What would change my view: two consecutive quarters of single-digit Services growth, or a meaningful slowdown in net buybacks. Neither is the base case.

Holding. Adding on dips below historical support.

NFA

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