Steve Jobs famously said: “You start with the customer experience and work back toward the technology - not the other way around.” Many $Tesla(TSLA.US) bulls forget this basic concept that a product with great engineering won’t sell itself. TSLA FSD has a take rate of just 15% despite huge advances in unsupervised autonomy in 2025.
Stephen King put it differently: “A product is something made in a factory; a brand is something that is bought by the customer. A product can be copied by a competitor; a brand is unique. A product can be quickly outdated; a successful brand is timeless.” $Tesla(TSLA.US) needs to invest in brand equity and marketing muscle to increase its intrinsic value.The copyright of this article belongs to the original author/organization.
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