机构：预计今年 iPhone 15 系列中国市场销量约 1000 万部 较上一代同期下滑 22%

Zhitong
2023.09.20 08:39
CINNO Research 报告指出，由于消费需求持续疲软，叠加智能手机功能越来越完善、普及率越来越高，换机周期拉长，预测 2023 年中国市场智能机销量或将同比微降 2% 至 2.5 亿部。另外，2023 年中国智能机市场苹果手机销量或将达 4550 万部，同比下滑 2%，其中 iPhone 15 系列在 2023 年销量成绩或将在 1000 万部左右，对比上一代 iPhone 14 系列同期销量成绩下滑 22%，减少约 290 万部。
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