Byton, Xiaopeng, and Tesla are competing in the European market. Who will emerge as the winner?

Byton and Xiaopeng's stock prices rose on Monday as they both made their debut at the IAA Mobility in Munich, Germany, competing for attention with Tesla, which is making its first appearance at the event in 10 years.

Xiaopeng

Xiaopeng made its debut shortly after receiving a $700 million investment from Volkswagen.

Xiaopeng announced on Monday that it will enter the German market for the first time in 2024, launching the P7 sports sedan and G9 SUV models. It has already entered four other European markets.

"Today is an important step in our international expansion journey," said Brian Gu, Vice Chairman of Xiaopeng, in a company statement. "Xiaopeng is entering one of the most competitive automotive markets in the world, where customers expect the highest standards."

Byton

Byton will showcase six electric vehicles targeting the European market at the IAA Mobility exhibition, which officially opens on Tuesday.

One highlight may be the launch of its luxury brand Denza and its D9 electric mini truck in Europe.

Tengshi, a joint venture between Byton and Mercedes-Benz, will also be featured.

Tesla

For Tesla and Chinese automakers, Europe is an important battleground in the electric vehicle market, with higher adoption rates and lower regulatory and tariff barriers compared to the United States.

At the same time, Tesla's European ambitions may also be in focus as it makes a rare appearance at the IAA Mobility for the first time since 2013.

Tesla may showcase an upgraded version of its Model 3 electric vehicle, which made its debut in China last week with a new interior, longer range, and a slightly higher price. The upgraded Model 3 is available in China and Europe, but not in the United States.