Apple's stock price has reached a historic high for the first time in nearly six months, with the market focusing on the WWDC conference and the progress of the AI version of Siri

Zhitong
2026.05.06 23:24

Apple's stock price rose 1.17% on Wednesday, closing at $287.51, setting a new all-time closing high. This is the first record refresh since December 2025. Despite the rise in stock price, the market remains focused on Apple's progress in the field of artificial intelligence, particularly the AI version of Siri. Recently, Apple's financial report exceeded expectations, driving a rebound in stock price. The market is looking forward to the WWDC conference on June 8, with analysts believing that Apple's execution has been outstanding and the future outlook is optimistic

According to Zhitong Finance APP, Apple's (AAPL.US) stock price rose 1.17% on Wednesday, closing at $287.51, setting a new all-time closing high. This is also the first time Apple has refreshed its closing record since December 2, 2025, indicating a significant improvement in market sentiment recently.

However, despite the stock price reaching a new high, Apple still needs to further prove the competitiveness of its artificial intelligence strategy to the market in the coming weeks, particularly regarding the progress of AI version Siri and Apple Intelligence.

So far this year, Apple's stock price has shown some weakness, with the market primarily concerned about the company's lag in the artificial intelligence field compared to its competitors. Wall Street and consumers are currently closely watching when Apple will launch an AI-capable Siri chatbot. Apple previously stated that more personalized Siri features would be launched "this year."

Recently, several positive factors have driven a rebound in Apple's stock price. The company reported better-than-expected second-quarter results for fiscal year 2025 on May 1 and provided a strong revenue guidance for the June quarter, leading to a 3.2% increase in stock price on the same day. In the context of persistent inflation and rising gasoline prices affecting consumer confidence, this performance guidance was seen as a positive signal by the market.

Additionally, Apple announced on April 21 that current CEO Tim Cook will step down in September this year, with current Senior Vice President of Hardware Engineering, John Ternus, taking over. The market believes that Apple's stock price has continued to strengthen following the announcement, reflecting investor confidence in the company's prospects under Ternus's leadership.

Looking ahead, market focus will shift to the Apple Worldwide Developers Conference (WWDC) starting on June 8. WWDC has always been an important platform for Apple to release software and updates to its developer ecosystem. At WWDC 2024, Apple first introduced its AI software "Apple Intelligence," but two years later, the market is still waiting for this technology to truly demonstrate its disruptive impact.

Melius Research analyst Ben Reitzes stated that Apple is currently "executing very well," and the upcoming WWDC is expected to help the company change the narrative regarding its lag in AI

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