The decline in automobile and home appliance retail has widened, with China's retail sales of consumer goods in November growing at a year-on-year rate of 1.3%

In November, the sales scale of the domestic market expanded, with a growth rate that slowed compared to the previous month, while retail growth in services accelerated.

On December 15, the National Bureau of Statistics released data showing that in November, the total retail sales of consumer goods reached 43,898 billion yuan, a year-on-year increase of 1.3%, down from 2.9% in the previous value. Among them, the retail sales of consumer goods excluding automobiles were 39,444 billion yuan, an increase of 2.5%. From January to November, the total retail sales of consumer goods amounted to 456,067 billion yuan, a growth of 4.0%. Among them, the retail sales of consumer goods excluding automobiles were 411,637 billion yuan, an increase of 4.6%.

By the location of the operating units, in November, the retail sales of consumer goods in urban areas were 37,684 billion yuan, a year-on-year increase of 1.0%; the retail sales in rural areas were 6,214 billion yuan, an increase of 2.8%. From January to November, the retail sales of consumer goods in urban areas were 394,544 billion yuan, an increase of 3.9%; the retail sales in rural areas were 61,523 billion yuan, an increase of 4.4%.

By consumption type, in November, the retail sales of goods were 37,841 billion yuan, a year-on-year increase of 1.0%; the catering revenue was 6,057 billion yuan, an increase of 3.2%. From January to November, the retail sales of goods were 403,822 billion yuan, an increase of 4.1%; the catering revenue was 52,245 billion yuan, an increase of 3.3%.

By retail format, from January to November, among retail units above the designated size, the retail sales of convenience stores, supermarkets, department stores, specialty stores, and brand exclusive stores increased by 6.0%, 4.7%, 0.7%, 3.4%, and 0.1% year-on-year, respectively.

From January to November, the national online retail sales reached 144,582 billion yuan, a year-on-year increase of 9.1%. Among them, the online retail sales of physical goods were 118,193 billion yuan, an increase of 5.7%, accounting for 25.9% of the total retail sales of consumer goods; within the online retail sales of physical goods, food, clothing, and daily necessities increased by 14.9%, 3.5%, and 4.4%, respectively.

Retail sales of home appliances and automobiles declined year-on-year, while the growth rate of gold, silver, and jewelry retail slowed

In October, the retail sales of grain and oil food, communication equipment, and cultural office supplies among units above the designated size increased by 6.1%, 20.6%, and 11.7% year-on-year, respectively, compared to previous values of 9.1%, 23.2%, and 13.5%.

The retail sales of household appliances and audio-visual equipment, furniture, and building and decoration materials declined by 19.4%, 3.8%, and 17%, respectively, compared to previous values of a decline of 14.6%, an increase of 9.6%, and a decline of 8.3%.

The retail sales of automobiles declined by 8.3%, compared to a previous decline of 6.6%; the retail sales of gold, silver, and jewelry increased by 8.5%, compared to a previous increase of 37.6%