The authoritative ranking of institutions that demonstrate the influence of the public fund sales market has recently been announced. On March 14, the Asset Management Association of China released the ranking of public fund sales institutions based on the retained scale of public funds for the second half of 2024. Ant Fund once again became the "all-round" champion in various dimensions, and it also topped the growth amount. Traditional strong player China Merchants Bank in public fund distribution is "leading" a number of banks, desperately chasing in the second half of 2024. This has triggered a dramatic reshuffle in the quasi-first-tier "camp." In addition, the 2024 annual report released by East Money has further provided an "interpretation" for this ranking. Total Ranking "Matthew Effect" Emerges In terms of distribution, Ant Fund's leading position is becoming increasingly evident. First, in terms of the retained scale of equity funds, Ant Fund ranks first with 738.8 billion yuan, nearly double that of the subsequent followers. Second, in terms of the retained scale of non-monetary market funds, Ant Fund ranks first with 1.4529 trillion yuan, while China Merchants Bank ranks second with 950.4 billion yuan, and the gap between the two and the subsequent ones is widening. Securities and Insurance Impact Bank Equity Scale It is worth mentioning that, in terms of the retained scale of equity funds, the leading distribution institutions have a more stable ranking than the scale of public funds themselves. The top ten remain as follows: Ant (Hangzhou) Fund Sales Co., Ltd., China Merchants Bank, Tian Tian Fund, Industrial and Commercial Bank of China, China Construction Bank, Bank of China, Bank of Communications, CITIC Securities, Agricultural Bank of China, and Huatai Securities. In fact, even the ranking order has not changed. However, from the "neck" distribution institutions ranked 11-20, the changes are much more pronounced. In this range, several securities firms and insurance companies performed strongly, taking some rankings from banks. China Life Insurance snatched the 11th place from Industrial Bank, which fell to 12th place. Guangfa Securities surged by 4 positions to become 14th. Teng'an Fund, Galaxy Securities, and China Merchants Securities also moved up one position each. Correspondingly, although Shanghai Pudong Development Bank, China Minsheng Bank, and CITIC Bank are still in the top 20, their rankings have declined compared to mid-year. CITIC Securities Stock Index Becomes Second In terms of stock index funds, which received much attention last year, there have also been some changes in the rankings of leading institutions. Among the top three, Ant still ranks first without surprise. However, CITIC Securities has slightly surpassed Huatai Securities to rank second, while Huatai Securities falls to third China Merchants Bank advanced 2 positions, entering the top five. The one pushed out of the top five is China Merchants Securities. It can also be said to be the "extreme one-for-one" of the China Merchants Group's financial institutions. From the perspective of incremental growth in the second half of the year, in addition to Ant Fund increasing by 55.4 billion yuan, CITIC Securities, Huatai Securities, China Merchants Bank, Haitong Securities, CICC Wealth, Tiantian Fund, Industrial and Commercial Bank of China, Guosen Securities, and Galaxy Securities also saw growth exceeding 10 billion yuan. The "Neck" of Non-Money Market Funds is Also a Chaotic Battle In terms of non-money market funds, the top ten changes are not significant. Only CITIC Securities can be considered a new entrant to the top ten. Specifically, Ant Fund stands out with a retained scale of 1.4529 trillion yuan. Following that, China Merchants Bank is "struggling to catch up" with a scale of 950.4 billion yuan. Next, Tiantian Fund, Industrial Bank, Industrial and Commercial Bank of China, Bank of China, China Construction Bank, Teng'an Fund, Ping An Bank, and CITIC Securities have non-money retained scales ranging from 208.8 billion to 575.4 billion yuan, ranking from 3rd to 10th. As for the "neck," it is also a chaotic battle. Jiyu Fund, Postal Savings Bank, Bank of Communications, Agricultural Bank, Huatai Securities, CITIC Bank, Ningbo Bank, China Life Insurance, GF Securities, and JD Kentrey Fund have non-money market fund retained scales ranging from 126.3 billion to 204.1 billion yuan, with smaller differences in retained scales, reflecting a "you compete, I compete" situation, with rankings slightly adjusted compared to mid-year. It is worth mentioning that, apart from some leading and neck institutions, Guojin Securities and Lide Fund also saw non-money retained scales exceeding 20 billion yuan in the second half of the year, with significant increases in rankings. Tiantian Fund Announces More Details On the same day, Dongfang Caifu's latest annual report revealed more specific data about Tiantian Fund, which may serve as a side view of the distribution agency. The announcement shows that as of the end of 2024, Tiantian Fund has launched 160 public fund managers with 20,638 fund products, with a non-money market public fund retained scale of 611.362 billion yuan and an equity fund retained scale of 382.376 billion yuan. Although the non-money retained scale has increased, the equity fund retained scale has declined. In addition, during the reporting period, the company's internet financial e-commerce platform achieved a total of 177 million fund subscription (including regular investment) transactions, with total fund sales of approximately 1.88 trillion yuan, of which non-money funds achieved a total of 111 million subscription (including regular investment) transactions, with sales exceeding 1.08 trillion yuan. Compared to 2023, the number of transactions has decreased, but sales have increased. Interestingly, after a significant decrease in daily active data in 2023 compared to 2022, this time, there was no disclosure of the daily active user data for the Tiantian Fund service platform. This may raise more speculation. Risk Warning and Disclaimer The market has risks, and investment requires caution. This article does not constitute personal investment advice and does not consider individual users' specific investment goals, financial conditions, or needs. Users should consider whether any opinions, views, or conclusions in this article align with their specific circumstances According to this investment, the responsibility is self-borne