Geely's Lynk & Co is going head-to-head with Xiaomi

Wallstreetcn
2024.09.05 16:12
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Creating a popular pure electric vehicle

Author | Wang Xiaojuan

Editor | Zhou Zhiyu

This year's all-electric car market is particularly lively, with several popular models emerging.

From the beginning of the year, the highly popular Xiaomi SU7, to the recent Xiaopeng MONA M03 which received 30,000 orders within 48 hours of its launch, the all-electric car market is filled with strong competitors.

The Lynk Z10, which was launched on September 5th, is positioned as a luxury C-class sedan and is another highlight player in the all-electric car market. This car has a total of 5 versions based on different factors such as range, fast charging platform, and intelligent driving capabilities, with a limited-time price range of 196,800 to 288,800 yuan.

As a new car under the Geely Group, this car shares the same architecture as the ZEEKR 001, both based on Geely's SEA architecture, using an 800V platform, solid-state batteries, and silicon carbide motors. In other words, this car incorporates leading technologies from Geely.

With the launch of the Lynk Z10, Lynk has officially opened another energy line. In the future, Lynk will have lines for gasoline, plug-in hybrid, and all-electric vehicles.

Since the beginning of this year, the industry has clearly entered the second half of intelligentization, with all companies putting in great efforts to compete, and Lynk Z10 is no exception. The highlights of this car are also related to intelligence.

In terms of intelligent cockpit, the Lynk Z10 is based on a high-performance desktop architecture, using the Yikatong Macalline computing platform, and is the world's first to use the AMD V2000A desktop system chip, which is the only model in China to use an AMD desktop chip. The CPU power is 1.8 times that of the current mainstream flagship chips in the industry.

It can be said that the Lynk Z10 is like moving a powerful computer onto a car.

Before the launch event, news about the Lynk Z10 being able to play "Black Myth: Wukong" was already circulating among Lynk's car enthusiast groups. Many bloggers have also conducted tests, confirming that the chip installed in the car supports the game to run online on the car's system.

The Lynk cockpit system is the Flyme Auto from Geely's ecosystem company Star Meizu, and its derivative intelligent cockpit system, which is referred to as LYNK Flyme Auto in Lynk.

For smoother integration, Lynk and Meizu jointly released the first Lynk phone, AR smart glasses, and the world's first e-sports themed cockpit during this launch event. Among them, the phone has two versions, with the Note version priced at 2900 yuan and the Pro version at 4700 yuan, both with a configuration of 16GB+512GB.

In the highly competitive field of intelligent driving across the industry, Lynk Z10 adopts a customized advanced intelligent driving solution provided by Lotus Robotics - LYNK LHP.

Currently, this intelligent driving system is equipped with up to 30 high-performance perception hardware, with a perception range of approximately 44,000 square meters.

In terms of actual functions, its high-speed NOA is available upon launch and delivery, accessible nationwide; urban NOA will be achieved through subsequent OTA upgrades; intelligent parking supports over 200 types of parking spaces, covering all daily parking scenarios.

Apart from intelligence, in terms of design, the Lynk Z10 continues Lynk's design language, still using The Next Day family-style front face design, with the distinctive Lynk family recognition In addition, in many details, the Lynk Z10 also pays attention to the user's feelings.

When designing the cabin, Lynk has put effort into various dimensions such as sight, sound, smell, touch, etc. For example, equipped with Nappa leather cloud-feel zero-pressure seats, the rear seats can enjoy functions such as heating, ventilation, massage, etc. Equipped with a Harman Kardon 23-speaker luxury sound system, providing 8 natural extracted fragrances... adding emotional value and enhancing the user experience.

Interestingly, the launch event had a taste similar to previous ZEEKR launch events, with multiple configurations announced on-site as free of charge, followed by cheers from the audience.

As a pure electric vehicle model, the energy replenishment system is also particularly important to consider.

Lynk mentioned that the Lynk Z10 can enjoy the energy replenishment network from sister companies ZEEKR, Lotus, as well as energy partner Nio. The Lynk APP also integrates with many public energy replenishment networks, with access to over 910,000 charging piles. Users can check the location, status, electricity price in real-time through the APP, and also settle payments using CO points.

From the pre-sale stage, this car is targeting the market for cars priced above 200,000 yuan, especially competing against the Xiaomi SU7. Interestingly, the starting price of the base model was 215,800 yuan in the pre-sale stage, only 100 yuan lower than the actual selling price of the standard version of the Xiaomi SU7, showing a strong competitive edge.

The market is highly competitive, with each segment being fully contested. Now, everyone is engaged in the fierce competition in the second half of intelligence, and Lynk is no exception.

Currently, Lynk's product strength has been recognized by the market, with monthly sales stabilizing at around 20,000 units. With such a competitive model now available, Lynk's scale is expected to reach new heights