Understanding the Market | Meituan-W rose more than 3% and reached a strategic cooperation with Midea Group. 25,000 Midea retail stores will settle in Meituan

Zhitong
2024.08.16 03:53
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Meituan-W rose by more than 3%, as of the time of publication, it rose by 3.61% to HKD 106.10, with a turnover of HKD 1.678 billion. On the news front, on August 15th, Meituan-W announced a strategic cooperation with Midea Group. It is reported that Midea Group's 25,000 own retail stores will all be settled in Meituan this year, and the two parties will carry out more innovative explorations in the "takeout + in-store" dual field, and build digital cooperation in home appliance consumer goods for trade-in, smart kitchens, partial renovations, and other areas. According to Meituan's data, since the beginning of this year, the search volume for the "Midea store" brand on the platform has increased by 43% year-on-year. Driven by the trade-in trend, the search volume for the keyword "trade-in" on Meituan has increased by 117% year-on-year. Based on this, Midea will launch trade-in group purchase coupons on Meituan and Dianping Apps, realizing a one-stop recycling + new experience, as well as instant delivery of all categories of home appliances within 30 minutes through "takeout to home" on the platform

According to the information from Zhitong Finance and Economics APP, Meituan-W (03690) rose by more than 3%, as of the time of publication, it increased by 3.61% to HKD 106.10, with a turnover of HKD 1.678 billion.

On the news front, on August 15th, Meituan-W announced a strategic cooperation with Midea Group. It is reported that Midea Group's 25,000 self-owned retail stores will all be settled in Meituan within this year. Both parties will conduct more innovative explorations in the "takeout + in-store" dual field, and build digital cooperation in home appliance consumer goods such as old-for-new, smart kitchen, partial renovation, etc.

According to Meituan's data, since the beginning of this year, the search volume for the "Midea store" brand on the platform has increased by 43% year-on-year. Driven by the old-for-new trend, the search volume for the keyword "old-for-new" on Meituan has increased by 117% year-on-year. Based on this, Midea will launch old-for-new group purchase coupons on Meituan and Dianping Apps, realizing a one-stop recycling + new-for-old experience, as well as instant delivery of all categories of home appliances within 30 minutes