Wedbush: Google's split may be "difficult and prolonged," with no expected impact on its business in the near term

Wedbush pointed out that the possible split of Alphabet could be "difficult and prolonged" as Google is likely to appeal these rulings easily, and these rulings will continue for a long time in court. Analyst Dan Ives wrote: "In recent years, with the arrival of the artificial intelligence revolution, the strong have become stronger among large tech companies. While the European Union has been chasing large tech companies for the past decade, the European Commission has only achieved some small victories. But the bigger concern on Wall Street is that the U.S. Department of Justice has finally gained some traction in the power game with large tech companies. Last week's victory was a huge win for the U.S. Department of Justice, and now companies like Apple, Amazon, Meta, etc., will be in focus. We still believe that the breakup of the business models of large tech companies is highly unlikely in the future, although adjustments to business models and stricter scrutiny of mergers will be the top and core issues." Wedbush believes that the U.S. Department of Justice's antitrust actions may take "several quarters or even years" to reach a final outcome, and it expects that Google's near-term business will not be affected in any way