A new era of Google search advertising is emerging! "AI Overview" is about to be embedded in ads

According to the Zhitong Finance and Economics APP, global AI leader Google (GOOGL.US) is about to start testing the click search function and shopping ad implantation mode in the AI-driven overview in the US market. Just a few days ago, this American tech giant launched a new "Artificial Intelligence (AI) Overview" feature at its annual I/O conference. The "AI Overview" responds to key summaries created by AI generation based on the "Google Search Engine" query function. The Google search engine will automatically summarize search overview results based on AI technology.

At the Google annual I/O conference, updates related to AI software and hardware products became the focus of the event, including AI technology empowering the Google search engine and the new version of the more powerful AI large model Gemini 1.5 Pro. The search engine will introduce the "AI Overview" feature in the US, directly summarizing search results, and will also have multi-step reasoning capabilities, handling long sentence problems with multiple constraints at once. It will also support a new form of video search solution focused on "video shooting." In addition, compared to competitors like GPT-4, the new version of Gemini 1.5 Pro can handle larger-scale text, video, and even audio outputs.

Google's Vice President and General Manager of Advertising, Vidhya Srinivasan, stated in a blog post on Wednesday local time, "If the content they display is closely related to the user's query content and search information in the AI Overview, they will have the opportunity to appear in the AI Overview clearly marked as 'sponsored ads'." Srinivasan added that in Google's early result tests, they heard that some ads presented above and below the AI-generated AI Overview were very helpful to their actual needs.

Google pointed out that advertisers on the Google platform do not need to take any action. Ads from existing search databases, Performance Max, and standardized shopping activities have the best chance of appearing in the AI Overview.

Google's advertising executive Srinivasan added that the company will continue to test and learn new advertising models, striving to receive positive feedback from advertisers and the industry.

At the Google I/O conference, the tech giant announced that the new search feature "AI Overview" will soon be rolled out to everyone in the US market and will soon expand to more countries.

Through the generative AI feature in Performance Max, Google's advertisers will soon be able to share their font and color guides in the tool and provide very useful image reference points to generate new asset variants. The company also plans to introduce a new image editing feature soon, so advertisers can try adding new target objects and expanding backgrounds Google also added that as advertisers continue to explore new creative placements, "Google AI" will generate more suitable product recommendations, displaying appropriate customer products in different search backgrounds and scenarios.

In addition, Google's advertising clients will soon be able to enhance their shopping ad delivery models through Google's immersive visual effects, including virtual try-ons and newly generated 3D ads. Google pointed out that it is trying to introduce a new feature that allows shoppers to learn more about ads by watching product videos, summaries, and similar products of advertising clients.

Google is also testing a brand new search ad feature to help guide Google search engine users in making purchasing decisions using "Google AI." Google gave an example that if someone searches for "short-term storage" and clicks on storage feature ads, "Google AI" will step by step guide them through the next purchasing process. If users share specific details, such as photos of similar items and specific budget data, "Google AI" can recommend the size of storage units and packaging materials, and provide a link to purchase on the website