Kuaishou closed higher for the fifth consecutive day, kicking off the platform's 618 e-commerce promotion
Recently, the Hong Kong stock market has maintained an optimistic sentiment, with various indices steadily rising. The Hang Seng Index closed up by 0.42% today, while the Hang Seng Tech Index rose by 0.55%, the latter breaking into a new high for the year at one point during the trading session. In particular, Kuaishou-W rose by 1.63%, marking the fifth consecutive trading day of gains. On the news front, Kuaishou E-commerce kicked off the 618 shopping festival today, with no pre-sale and direct sales of goods, along with announcing incentives such as 1 billion yuan in red packet subsidies. Industry insiders analyze that major e-commerce platforms represented by JD.com, Taobao, and Kuaishou, by eliminating pre-sales and shortening the consumption chain in this major promotion, are expected to boost user enthusiasm for consumption and subsequently drive the performance of e-commerce businesses. During the 38 shopping festival earlier this year, Kuaishou Mall's order volume increased by 28% year-on-year, while the GMV of the overall shelf area increased by 145% year-on-year. Guotai Junan Securities recently published a research report, evaluating the stronger emotional connection and trust between Kuaishou fans and influencers, indicating long-term monetization potential. Major promotions, overall shelf areas, and brand live streaming are expected to drive continuous growth in the company's e-commerce GMV, maintaining a "buy" rating for Kuaishou. Kuaishou-W will also announce its performance for the first quarter of 2024 on May 22nd
According to the latest information from the Wise Finance app, the Hong Kong stock market has maintained an optimistic sentiment recently, with various indices continuing to rise steadily. Today, the Hang Seng Index rose by 0.42%, while the Hang Seng Tech Index increased by 0.55%, with the latter breaking through to a new high for the year at one point. Among them, Kuaishou-W (01024) rose by 1.63%, marking the fifth consecutive trading day of gains.
On the news front, Kuaishou E-commerce kicked off the 618 shopping festival today, eliminating pre-sales and directly selling goods in stock, while also announcing incentives such as 1 billion yuan in red packet subsidies. Industry insiders believe that this major promotion, represented by platforms like JD, Taobao, and Kuaishou, which combine shelves and live streaming for e-commerce, shortening the consumption chain by canceling pre-sales, is expected to boost user consumption enthusiasm and subsequently drive the performance of e-commerce businesses.
During the 38 Shopping Festival earlier this year, Kuaishou Mall saw a 28% year-on-year increase in order volume, while the GMV of the overall shelf area increased by 145% year-on-year. Guotai Junan Securities recently published a research report, evaluating the stronger emotional connection and trust between Kuaishou fans and influencers, indicating long-term monetization potential. Major promotions, overall shelves, and brand live streaming are expected to promote sustained growth in the company's e-commerce GMV, maintaining a "buy" rating for Kuaishou.
Kuaishou-W will also announce its performance for the first quarter of 2024 on May 22nd