Understanding the Market | Heartbeat Company Soars Over 14% Again, Up 1.5 Times Since Early February, "Set Off, Muffin" Tops the Free Chart in the National Service

Zhitong
2024.05.20 01:52
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Xindong Company's stock price has risen by 150% since early February, with an increase of over 14%, reaching 21.2 Hong Kong dollars. After the self-developed adventure idle mobile game "Let's Go Muffin" was launched in the domestic market, it performed well by topping the free charts, and is expected to drive the company's performance growth

According to the Wise Finance APP, Xindong Company (02400) has risen by over 14% again, with its stock price up 150% since the beginning of February. As of the time of writing, it has risen by 12.55% to HKD 21.2, with a turnover of HKD 82.8281 million.

On the news front, Xindong Company independently developed the adventure placement mobile game "Let's Go, Muffin" for the domestic market, which officially launched on May 15th. After the game started pre-downloading, it ranked first on the iOS overall chart and game chart free list, and was featured as a main recommendation on the Apple APPStore homepage. As of May 15th, "Let's Go, Muffin" had reached 500,000 downloads on the TapTap platform. In addition, the domestic version of "Let's Go, Muffin" has collaborated with the Line Friends IP upon its launch, potentially expanding the game's user base further.

Open Source Securities pointed out that after the launch of the domestic version of "Let's Go, Muffin", as players progress in the game and more game content is released, game revenue may continue to rise and remain at a high level. Since its launch in the Hong Kong, Macau, and Taiwan regions on January 24th, "Let's Go, Muffin" has consistently ranked high on the bestseller list. According to data, the game generated revenue of over tens of millions of US dollars in the Hong Kong, Macau, and Taiwan regions in April. The launch of the domestic version is expected to continue the strong performance in the Hong Kong, Macau, and Taiwan regions, and with subsequent launches in Japan, South Korea, and other regions, "Let's Go, Muffin" is expected to drive continuous growth in the company's performance