Geely has started using AI to make cars

Author | Zheng Qiao

Editor | Zhou Zhiyu

I have seen AI drawing on a car, or enhancing the interaction between the car and the AI, but using AI technology to build a car is a first.

At the Beijing International Auto Show, Geely Auto unveiled a new flagship SUV prototype named "Galaxy Starship". From the electrical architecture, intelligent cockpit to intelligent driving, Geely Auto is trying to tell a story of using AI to revolutionize the traditional automotive manufacturing industry.

According to Wall Street News, the "Galaxy Starship" incorporates cutting-edge technologies such as the new generation of Thor electric hybrid, Galaxy 11-in-1 intelligent electric drive, panoramic surround AI intelligent audio, AI intelligent seats, Galaxy AI digital elf, AI digital chassis, integrating intelligent driving, big data, artificial intelligence, and cloud computing.

One of the core features of this car is the Geely's new generation electronic architecture "GEA Global Intelligent New Energy Architecture". GEA has high flexibility and compatibility in spatial design, intelligent energy, overall safety, AI intelligence, and driving performance, adapting to different market positioning and energy forms of vehicles, such as pure electric, plug-in hybrid, range-extender, and alcohol-electric. Another major feature is its compatibility with battery technology, supporting various battery structures such as CTB or CTP, covering various vehicle models such as sedans, SUVs, MPVs, etc.

The GEA architecture uses AI technology, acting as a smart brain for the car. This brain collects information through various sensors on the car, such as how fast the car is running and the angle of the turn. AI also uses its supercomputing power to quickly analyze this information and make the most appropriate commands.

The AI digital chassis is another highlight of Geely's AI car-making technology. The AI digital chassis technology supported by the GEA architecture allows for the combination of various suspension forms. The high-speed computing power, understanding, and decision-making capabilities of AI technology enable Geely's AI digital chassis to integrally control the vehicle in the X, Y, Z directions, ensuring stability and controllability of the vehicle under various road conditions.

Geely stated that through the perfect integration of the world's first AI large model and digital chassis, Geely Auto has become the world's first to achieve unmanned drifting.

This is a cutting-edge technology that greatly enhances the safety of the entire vehicle. The response speed of the AI digital chassis is only 4 milliseconds, 25 times faster than the human limit reaction speed. This means that in emergency situations, the AI digital chassis can react at a speed far beyond that of humans, effectively avoiding various sudden situations.

In addition, Geely also showcased intelligent travel and AI intelligent interaction technology achievements such as high-speed and urban NOA, self-developed chips, satellite communication, MYVU AR glasses, AI phones, and smart rings And, to support this series of AI capabilities, Geely has already built an intelligent brain - Geely Xingrui Intelligent Computing Center. Currently, the total computing power of this intelligent computing center has been increased to 102 billion trillion times per second, ranking at the forefront of the industry.

With these moves, Geely has flexed its technological muscles and officially announced its entry into the new era of "AI car-making".

Geely Auto Group CEO Gan Jiayue stated that in the future, every year, Geely Galaxy will showcase Geely's innovation and achievements in technology with a flagship prototype car.

As new energy vehicles transition from the electrification in the first half to the intelligence in the second half, automotive companies are facing unprecedented challenges and opportunities. In addition to traditional product manufacturing, the digital capabilities of products, the use of cutting-edge technologies such as AI to enhance product safety performance and interactive experience, have all become topics that automotive companies need to consider, rather than just superficial capabilities like drawing with AI.

Geely also hopes to take advantage of this opportunity to turn the tide beautifully as the second half of the new energy era begins.

According to data disclosed by Geely Auto, in March 2024, Geely Auto sold 150,835 vehicles, an increase of about 39% year-on-year; new energy vehicle sales in March were 44,791 vehicles, a year-on-year increase of over 65%, with a new energy penetration rate of about 30%.

Li Shufu once stated in Yu Minhong's live broadcast room that Geely will increase research and development investment, not only pursuing technological innovation, but also focusing on the practicality and safety of technology. The future of Geely Auto will be a new era that integrates advanced electronic systems, artificial intelligence, and autonomous driving technology.

In the fierce competition of the new energy vehicle market, Geely Auto has shifted its strategic focus to intelligent technology. They aim to showcase their strong technological capabilities in the field of technology through the story of AI car-making, consolidating and expanding their leadership position in the new energy vehicle market.

Currently, AI car-making technology is still in its early stages, and Geely's exploration in this field still faces many challenges. To make "AI car-making" a reality and launch products that can truly revolutionize user experience, Geely also needs to use this opportunity to drive high-quality development of the Chinese automotive industry and establish a firm position on the global stage