Report: Apple ramps up AI competition with self-developed large on-device models

Apple is stepping up its efforts in the field of artificial intelligence. Although its AI capabilities may not be superior to competitors such as OpenAI, it may still change the game.

On Monday, well-known tech journalist Mark Gurman revealed that Apple is developing a large-scale language model (LLM) that runs on the device side, prioritizing response speed and privacy protection capabilities.

Gurman stated that this model will serve as the foundation for Apple's future generative AI capabilities, running entirely on devices rather than in the cloud.

In some cases, Apple's AI tools may lag behind in functionality and knowledge (the company can fill these gaps by collaborating with Google and other AI vendors), but this approach will significantly accelerate response speed, and Apple will find it easier to maintain privacy.

Apple will also adopt some special marketing strategies. Apple plans to showcase not the power of chatbots and other generative AI tools, but how this technology helps people in their daily lives. Gurman expects to obtain all the details at the global developer conference in June, where Apple will unveil its artificial intelligence strategy