业内猜测小米汽车两种定价策略

Zhitong
2024.03.28 08:54
今日晚间，小米汽车将会公布正式售价。汽车行业内存在两种定价策略的猜测，一是起售价下探到 20 万元以内，二是起售价定在 22 万元～23 万元左右。第一种定价策略的依据是中型纯电轿车市场容量本身不大，竞争异常激烈，接近尺寸的吉利银河 E8 起售价定在 17 万元区间，小米汽车如果定价太高则没有性价比优势。第二种定价策略的依据是小米汽车具备远超传统车企的流量和生态智能优势，今年的产能也较为有限，即便定得高一点，以小米的带货能力销量也不会很差。同时，小米汽车后续还会推出不同级别的轿车和 SUV 车型，SU7 价格定得高一些，其他车型的定价空间会比较宽裕。
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