Xiaomi Car's debut will be held tonight at 19:00.

The market is most concerned about two indicators, one is the price, and the other is the order volume.

From a marketing perspective, even before the debut, the debut has been very successful, and the heat is already high.

On Douyin, it has accumulated 4.5 billion views:

Today, it is still on the hot list on Douyin, Weibo, and other platforms.

As for positioning and pricing, it is also of great concern to the market.

If positioned as a low-end car, BYD has already pushed electric cars to the ceiling.

If positioned as a high-end car, companies like Weimar, Xiaoli, and Huawei are in hot pursuit.

From Xiaomi's consistent market strategy (targeting young people), it doesn't seem like a high-end car.

From the appearance and performance, it also doesn't seem like a low-end car.

A friend who has seen the SU7 interior concluded that it is not a high-end car.

Therefore, the most likely scenario is a mid-range car, with an expected price range of 180,000 to 400,000 yuan, subject to official announcements.

More information:

26.14 thousand yuan! Is this the price of Xiaomi cars?

Order volume: Unknown

Analysts predict that the shipment volume of SU7 in the first 12 months will exceed 50,000 units.

Lei Jun previously proposed "listing means delivery, delivery means volume", and set a sales target of 100,000 units for the first year. The goal is to make Xiaomi cars one of the top players in the industry, hoping to build Xiaomi cars into one of the top five global car manufacturers in the next 15 to 20 years.

Analysts' views on Xiaomi cars

Morgan Stanley: Xiaomi cars are valued at 90 billion yuan, raising Xiaomi's target price to 19.5 Hong Kong dollars

In January, Morgan Stanley evaluated Xiaomi's potential in the electric car market, believing that with technological innovation and business model integration, it is expected to achieve a breakthrough in the market. They predicted that the intrinsic value of Xiaomi's electric car business could be as high as 90 billion yuan, raised Xiaomi's target price to 19.5 Hong Kong dollars, and maintained an overweight ratingCiti: Maintains target price at HKD 19.6

In March (after the financial report), Citi pointed out that it maintains a buy rating on Xiaomi Corporation with a target price of HKD 19.6. The market's focus on Xiaomi Corporation has shifted to growth prospects, competitive landscape, opportunities in artificial intelligence (AI), and progress in electric vehicles; the pricing and initial market feedback of its first electric vehicle will impact the stock price in the short term.

Morgan Stanley: Bullish on Xiaomi, but lowers target price to HKD 21

In March (after the financial report), Morgan Stanley stated that the recent key catalyst is the upcoming launch of Xiaomi's electric car SU7. Based on the healthy recovery of its core business this year and strong cash flow, the bank remains bullish on Xiaomi Corporation. Taking into account the slight decline in hardware business profit margin due to losses in the electric vehicle business and rising costs, the bank has lowered its adjusted earnings per share forecast for this year and next by 6% and 10% respectively. The target price has been revised down from HKD 23 to HKD 21, maintaining an overweight rating.

It is worth mentioning that Xiaomi surged by 11% on March 12 due to the announcement of the launch of SU7 on March 28. The stock price may also be affected after the launch