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Zhitong
2024.03.27 03:11

Coupang 拟投 3 万亿韩元扩大配送服务，对抗阿里全球速卖通

韩国电商巨头 Coupang 周三表示，计划未来三年投资 3 万亿韩元，在全国范围内扩大其超快速配送服务 “火箭交付” 业务，以巩固其在竞争激烈的市场中的主导地位。预计到 2026 年将 “火箭交付” 服务的覆盖范围扩大到全国的 88%，到 2027 年实现全国覆盖。此举是在中国电商巨头的竞争加剧之际做出的，尤其是阿里巴巴的全球速卖通。
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