李想发布全员内部信：理想 MEGA 存在节奏问题且过分关注销量

Zhitong
2024.03.21 06:18
理想汽车 CEO 李想发布全员内部信，他在内部信中复盘了理想汽车 3 月出现的问题和提出解决方案。李想认为，理想 MEGA 出现节奏问题，错误的把理想 MEGA 的从 0 到 1 阶段当成了从 1 到 10 阶段进行经营。另外，理想汽车从上至下过于关注销量和竞争，让欲望超越了价值。李想认为，理想汽车将会耐心地把理想 MEGA 按照从 0 到 1 的节奏去经营，聚焦核心的用户群体，聚焦高端纯电消费能力强的城市。
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